WEBMARKETING

WebmarketingTwenty years of digital advertising have produced thousands of campaigns that underperformed and precisely a handful that nobody can stop citing. The difference is not the size of the budget…

WebmarketingAsk ten marketing teams why their funnel is underperforming and nine will point at the top of it: not enough traffic, not enough leads, not enough budget. The more useful…

WebmarketingA quarter of a second. That is the exposure at which research commissioned around Facebook's mobile feed found people could recall what they had just scrolled past, at a statistically…

WebmarketingThe line about email returning thirty-six dollars for every dollar spent has been repeated so often that almost nobody checks where it came from any more. It came from a…

WebmarketingUntil very recently this was a question about taste. Since 2 August 2026 it is also a question about paperwork, because that is the date Article 50 of the EU…

WebmarketingOn 24 September 2025, Mark Zuckerberg and Adam Mosseri announced that Instagram had passed 3 billion monthly active users. That single number disposes of the literal reading of the headline.…

WebmarketingOn 24 March 2026, OpenAI conceded that the checkout it had put inside ChatGPT six months earlier "did not offer the level of flexibility that we aspire to provide", handed…

WebmarketingEthical consumerism spent fifteen years as a positioning conversation. On 27 September 2026 it becomes a copy deadline. That is the date the EU's Empowering Consumers for the Green Transition…

WebmarketingDark social is not new, it is not a conspiracy, and the thing most marketers blame for it is largely innocent. The term is fourteen years old, the mechanism behind…

WebmarketingDullness in B2B advertising is usually treated as a matter of taste, something a braver client would fix. It has been measured, and the measurement is unkind. When the LinkedIn…