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mastering social proof why reviews and testimonial 1 0 45267
Posted inWEBMARKETING

Mastering Social Proof: Why Reviews and Testimonials Matter More Than Ever

WebmarketingIn July 2026 the Federal Trade Commission finalised an order against the supplement brand TruHeight carrying a $4 million judgment, partially suspended on payment of $750,000. Part of what the…
content marketing strategy
Posted inWEBMARKETING

How to Craft a Content Marketing Strategy That Actually Works

WebmarketingAsk a room of marketers whether they have a content strategy and every hand goes up. The 2026 B2B Content and Marketing Trends research from Content Marketing Institute and MarketingProfs,…
why your brand needs a strong call to action and h 1 0 45270
Posted inWEBMARKETING

Why Your Brand Needs a Strong Call-to-Action (And How to Write One)

WebmarketingThere is a number from Microsoft's experimentation programme that ought to be printed above every conversion team's desk. Reviewing well-designed and well-executed experiments built to improve a key metric, Kohavi,…
Tips, codes, and video games: The best of gaming
Posted inWEBMARKETING

Tips, codes, and video games: The best of gaming

I'm Russian and a true internet enthusiast (without being a fan of piracy or hacking). I've probably spent half my life in front of a keyboard and mouse, and Dievochka…

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